In the past decade, there has been a huge shift in how people use the internet. It’s now become an integral part of our lives and is used on a daily basis for just about anything we do: from shopping to socializing, to finding information.
Running a small business can be difficult, but if you focus on providing quality products and services, marketing your business online, networking with other businesses, and being unique and original, you can ensure that your business will thrive in the local market.
The problem with building the right search terms for your website is that there are too many guides, tips, advice, etc. If you listen to every one of these, you will never find what you are looking for. The point is that a business website is all about the business. These search terms must help the business uncover who it is. The web visitors must get to know the brand through the words. If the keywords do not reflect who you are as a business, what good would these words do to you?
User intent is the key to surviving the world of search engine optimization (SEO) this year. Many people wanted to focus on user intent before, but could not quite deliver. Things, however, changed when Google brought Bidirectional Encoder Representations from Transformers (BERT) into the picture. Now, it’s not just about how a user might search, but what drives the user to search.Read More