Social networks are among the most powerful forces today. You can use these platforms for more than just sharing memes, images, and videos. With the right strategy, you can use social media to give your lead generation efforts a strong boost.Read More
Refind is on online discovery tool
The web has fundamentally moved us forward. Most notably, it has given us access to the world’s information and there are currently three main ways we discover an ever-growing amount of content: news, social networks, and search. We believe that a fourth category is missing: relevance—a calm, quiet place where we take a step back to focus on what’s most relevant to us.
News delivers what’s happening in the world right now. Social networks let us know what’s happening with our friends. Search is great at finding the needle in the haystack says one of the marketers at Bluebird Accountancy.
But how do we discover things from around the web that are new and relevant to us? There’s a plethora of curated content—from niche sites over Twitter to newsletters. While it’s interesting to see the web through the lens of the curator, our interests are unique and relying on a few curators alone is likely not diverse enough. If we add more sources to our mix (for example, following more people on Twitter, or using an RSS reader), we increase diversity but also noise.
We’re building Refind to tackle the relevance problem. Refind is a community of movers and shakers who discover, save, and read what’s worth their attention.
Crowdfunding is funding a project by raising money from a large number of people
Crowdfunding is a form of crowdsourcing and of alternative finance. In 2015, it was estimated that worldwide over US$34 billion was raised this way.
Crowdfunding is often performed via Internet-based registries. This crowdfunding model is generally based on three types of actors: the project initiator who proposes the idea and/or project to be funded, individuals or groups who support the idea, and a moderating organization (the platform) that brings the parties together to launch the idea.
Crowdfunding has been used to fund a wide range for-profit entrepreneurial ventures such as artistic and creative projects, medical expenses, travel, or community-oriented social entrepreneurship projects. The biggest crowdfunding platforms are Kickstarter and Indiegogo.
Kickstarter is a global crowdfunding platform
Kickstarter’s stated mission is to help bring creative projects to life through crowdfunding. With crowdfunding people can pledge to support your project with money and together raise the sum needed to kickstart the project. Kickstarter has reportedly received more than $1.9 billion in pledges from 9.4 million backers to fund 257,000 creative projects, such as films, music, stage shows, comics, journalism, video games, technology and food-related projects.
People who back Kickstarter projects (so called backers) are offered rewards and one of a kind experiences in exchange for their pledges.
Indiegogo is an international crowdfunding website
Indiegogo was founded in 2008 by Danae Ringelmann, Slava Rubin, and Eric SchellIts. The site is one of the first sites to offer crowdfunding. Indiegogo allows people to raise funds for an idea, charity, or start-up business. Indiegogo charges a 5% fee on contributions. This charge is in addition to credit card and PayPal charges that range from 3.5% to 9%. Fifteen million people visit the site each month.
The site runs on a rewards-based system, meaning donors, investors, or customers who are willing help to fund a project or product can donate and receive a gift, rather than an equity stake in the company.
In 2014, Indiegogo launched Indiegogo Life, a service that people can use to raise money for emergencies, medical expenses, celebrations, or other life events. Indiegogo Life does not charge a platform fee, so fundraisers keep more of the money they raise. In 2015 Indiegogo Life was renamed to Generosity.com.
Social media is sharing Internet Information
Social media is tricky to explain, but it's simply social media. It is a collective name for all kinds of Internet applications with which it is possible to share knowledge (news, photos, videos) or i Read More
SMP means Social Marketing Platform
The SMP will inspire marketers within the DDMA to use social media optimally. Knowledge and cases will be distributed within the SMP, and a code of conduct will be established. The social media Professionals Association originated in 2008 and wanted to become a point of contact for social media & marketing. This is possible with the integration within the DDMA and the development of the SMP.