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Defining the Importance of User-Focused Optimization in 2020

User intent is the key to surviving the world of search engine optimization (SEO) this year. Many people wanted to focus on user intent before, but could not quite deliver. Things, however, changed when Google brought Bidirectional Encoder Representations from Transformers (BERT) into the picture. Now, it’s not just about how a user might search, but what drives the user to search.

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