DSA means Dynamic Search Ads
DSA is a way to advertise through Google. The basis for DSA is that the titles of the advertisements are generated using the content of a page on your website. As an advertiser, you can manage the two description lines. For a DSA you can specify a target: So you can set DSA's to be shown only when a specific word (table, plane, course, etc.) appears in the URL. This Google AdWords service is now available in all countries.
Boosting your Adwords campaign with Dynamic Search Ads [YouTube] jNilc1nKA94 [/youtube]