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How Reliable Is Social Media Data?

Social media has proven itself as a major source of valuable data for companies. Every post or comment made by users reflects a certain impression of what they normally do, like, or think about. From specific individual behavior to a more collective one, one can find some regularity that can be used to generate consumer intelligence worthy of a company’s attention.

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What does Doxing mean?

Doxing (or sometimes doxxing) comes from the word documents and is a relatively new word. It is an internetbased practise of indentifying personal information and broadcasting it. This is done by searching publicly available information and databases and doing some social engineering. In some cases the information that was gathered might have been gathered in an unethical or unjust manner. It is used to aid law enforcement, risk analysis or publicly shaming a person or organisation.

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