The U.S. business logistics costs over one trillion dollars a year. According to a report from the Council of Supply Chain Management Professionals that is seven percent of the country’s gross domestic product (GDP), which is a large number compared to the GDP of other countries (e.g. Mexico).
The problem with building the right search terms for your website is that there are too many guides, tips, advice, etc. If you listen to every one of these, you will never find what you are looking for. The point is that a business website is all about the business. These search terms must help the business uncover who it is. The web visitors must get to know the brand through the words. If the keywords do not reflect who you are as a business, what good would these words do to you?
The Covid-19 pandemic is forcing people to spend more time at home than before. Many are staying home because they are jobless after a lot of big and small businesses closed shop. The unemployment rate is still much higher than that before the pandemic. The majority of those who still have jobs are working from home. Those who are still working outside come home immediately afterward. People are complying with the safety protocols to prevent Covid-19 infection and do not venture out except for unavoidable trips and errands.
Read MoreCustomer service has a lot of buzzwords being thrown around by the gurus and professionals. When you run a business, it is your responsibility to puzzle out what they mean with their jargon. While some of them are self-explanatory, a majority of them are not. To make things easier, here is a look at several buzzwords you need to know more about.
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For most business owners and marketers, the year 2020 was a year filled with surprises. The impact of the COVID-19 pandemic has affected consumer behaviors, forcing retail brands and other businesses to modify their marketing campaigns. But as we enter 2021, entrepreneurs and marketers need to stay relevant to drive more customers and increase sales.
Read MorePeople from the digital marketing department might have probably heard the phrase ‘Content is king’ a million times. This famous catchphrase (almost overused by digital marketers) is an essay title written by Bill Gates. This essay was published on the Microsoft website in 1996. Yes, this phrase is already a-quarter-of-a-century-old.
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The ongoing coronavirus pandemic has slammed the brakes on the travel and hospitality industry. A report from Travel Weekly revealed that hotel businesses would be hurting into 2021.
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