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Sales Funnel Simplified: Understanding Every Customer’s Journey


If you’re looking for digital marketing tips, then the Internet won’t disappoint you. It’s a treasure trove of suggestions like “create a buyer persona,” “publish a blog,” “get active on social media,” etc.

But there’s only one tip that reigns supreme: understand your customer’s journey. And with that, you need to learn about the sales funnel.

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Buzzwords You Need to Know to Understand the Internet


Anyone navigating the interwebs today would come across interesting terms that sound very familiar yet also entirely new. Buzzwords, as they’re often called, are a relatively new creation that’s going around in popular media sites. These terms and phrases are often composed of common words, combined with another word that adds the context. Sometimes, these words are even obscure forms of otherwise common words.

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Developing the Best Search Terms for Your Business Website


The problem with building the right search terms for your website is that there are too many guides, tips, advice, etc. If you listen to every one of these, you will never find what you are looking for. The point is that a business website is all about the business. These search terms must help the business uncover who it is. The web visitors must get to know the brand through the words. If the keywords do not reflect who you are as a business, what good would these words do to you?

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Self-Improvement during the pandemic

The Covid-19 pandemic is forcing people to spend more time at home than before. Many are staying home because they are jobless after a lot of big and small businesses closed shop. The unemployment rate is still much higher than that before the pandemic. The majority of those who still have jobs are working from home. Those who are still working outside come home immediately afterward. People are complying with the safety protocols to prevent Covid-19 infection and do not venture out except for unavoidable trips and errands.

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Essential Customer Service Buzzwords You Need To Know

Customer service has a lot of buzzwords being thrown around by the gurus and professionals. When you run a business, it is your responsibility to puzzle out what they mean with their jargon. While some of them are self-explanatory, a majority of them are not. To make things easier, here is a look at several buzzwords you need to know more about.

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