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Developing the Best Search Terms for Your Business Website


The problem with building the right search terms for your website is that there are too many guides, tips, advice, etc. If you listen to every one of these, you will never find what you are looking for. The point is that a business website is all about the business. These search terms must help the business uncover who it is. The web visitors must get to know the brand through the words. If the keywords do not reflect who you are as a business, what good would these words do to you?

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Self-Improvement during the pandemic

The Covid-19 pandemic is forcing people to spend more time at home than before. Many are staying home because they are jobless after a lot of big and small businesses closed shop. The unemployment rate is still much higher than that before the pandemic. The majority of those who still have jobs are working from home. Those who are still working outside come home immediately afterward. People are complying with the safety protocols to prevent Covid-19 infection and do not venture out except for unavoidable trips and errands.

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New Marketing Buzzwords of 2021 Every Marketer and Business Owner Should Know

For most business owners and marketers, the year 2020 was a year filled with surprises. The impact of the COVID-19 pandemic has affected consumer behaviors, forcing retail brands and other businesses to modify their marketing campaigns. But as we enter 2021, entrepreneurs and marketers need to stay relevant to drive more customers and increase sales.

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5 Reading Materials You Need to Open Every Day

For there are only two worlds – your world, which is the real world, and the other worlds, the fantasy…their reality, or lack of reality, is not important. What is important is that they are there. These worlds provide an alternative. Provide escape. Provide a dream, and power, provide refuge, and pain. They give your world meaning. They do not exist; and thus they are all that matters.

-Queen Titania, “The Books of Magic”
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