Skip to main content

For Business Success: 3 Habits You Must Have to Make Your Brand ‘Human’

Consumers have become more skeptical of brands. With super-easy information access and occasional PR nightmares of the biggest businesses in the industry, they have every reason not to be too trusting. Thus, you need to do the dirty, grueling work of earning the public’s confidence. One sure way to achieve that? Letting them see the human side of your business. If you remain to be this faceless, distant, almost-robotic company, you can never win your audience. But if you strive to be human – authentic and personable – you’ll quickly boost the market’s trust and perhaps dodge some controversies along the way. That said, here are some strategies in humanizing your brand:

Use humor.

In the context of real human relationships, humor plays a huge role. It breaks the ice between strangers. It creates bonds among friends. It even helps resolve some conflicts. When you share laughter with your target audience, you’re likely to get these same benefits. You’ll be able to warm up to a new market, strengthen the loyalty of your fans, and put out fires even before they become serious controversies. So use humor in your messaging. Know your market’s funny bone well, what grabs their attention, which moods appeal to them, if they’re more into slapstick or blunt, emotionless humor, etc. Having this deep understanding of your audience helps not just in eliciting that much-needed laughter, creating social bonds, but also avoids being offensive.

Tell genuine stories.

Aside from humor, authenticity connects brands and audiences. When your target public sees that you’re real in all that you do, you can easily win their trust. That said, share genuine stories about your company’s hardships, failures, and triumphs. Champion your customer’s experiences, too. If you have a restaurant business, talk about the fun family reunions that happened in your establishment or the successful business meetings that took place in it. If you have a jewelry business, highlight the proposal stories, every unique anecdote, from the very public, extravagant dance flash mobs down to the laid-back romantic at-home date night. Get professional jewelry photo editing services, as you promote your unique ring pieces. The bottom line is, share human-interest stories. Narratives your audience can very much relate to.

Engage directly with your audience.

You can do this both online and offline. Online, answer questions, or complaints about your services and products promptly. Reward people for leaving reviews on your social media page. Create an exclusive social media group, letting them in on exclusive promos or discounts. Better yet, feature their content on your page. Imagine the bragging feeling they’ll have if their ring selfie will be shown on your page that has a million fans. They will surely have a feeling of connectedness to the brand. Offline, provide excellent customer service. Listen to their unique needs. Welcome criticism. Let them know that their voice matters.

How Human is Your Brand?

The key to earning and strengthening the trust of your market is to humanize your brand. Put off the cold, faceless image. Instead, put on the authentic, personable one.

What is the NFL Draft?

The NFL is the largest sports league in the world, with a turnover that is larger than the English Premier League, the UEFA Champions League, Formula One, and Nippon Professional Baseball combined. This has been achieved by its broad reach, with more than 50% of all US citizens describing themselves as fans of American Football. This huge support for American Football means there is no shortage of new, young players wanting to make it to the NFL and play for their favourite team. 

American football started at college level, and it continues to be one of the most popular sports for college students. Large quantities of money are spent on scholarships, training and all of the associated costs of competing in the inter college sports leagues like the CFP National Championship. This huge investment and the time dedicated to training young players at college level means that there is a lot of worthy talent ready to take the step up to professional level each year. 

Given the sheer volume of new talent each year, a system of fairly and formally recruiting new players each year was needed. And this was how the NFL Draft was born. 

How Does the NFL Draft Work?

Each year, each of the NFL teams meet to select the new players they want for the new season. This is done in a way that is designed to be fair and provide the teams that performed poorly in the previous season the first choice of players, whilst the Super Bowl winners choose last. Thereby, the lower ranked teams have the chance to acquire players that could help them improve their chances in the following year. 

The teams will pick players in “rounds” where each team takes a turn. After all teams have taken their turn, the next round begins and the teams pick again. This format is not too dissimilar to the way that players are chosen during gym class, when team captains take it in turns to choose the players for their team.

Also just like with gym classes at school, the best players typically get chosen first. For example, defensive end player, Nick Bosa, who is currently favourite to be declared defensive rookie of the year in 2019, was drafted by the San Francisco 49ers in the 2019 NFL Draft  He was the second player to be picked in the first round. 

Once a player has been picked, they begin negotiating their contract with the team that chose them. A drafted player doesn’t need to stick with this team for their entire career, but they are required to commit to at least four years. 

Do Players Have to Join the Team That Picks Them?

The answer to this question is complicated. Players are obliged to join whichever team picked them. They then enter a period of contract negotiations, with most players refusing to actually play for the team that chose them until they get a deal that is agreeable. In most cases, the deals are eventually agreed when both sides settle on how much money will be paid to the player. 

However, sometimes players may refuse to play for the team that chose them. This may be because they support another team and do not want to play for a rival, or because they do not want to move to a particular city. There are usually two solutions to this. The first is for the team to trade the player with another team. An example of this occurred in 2004 when the San Diego Chargers picked Eli Manning in the NFL Draft, despite knowing he did not want to play for them. He was eventually traded for another player and some picks in the next NFL Draft. The second solution is for the player to simply refuse to sign a contract and re-enter the draft next year, although this is rare.

When Does the NFL Draft Happen?

The NFL Draft is officially a three-day event taking place in Spring each year. It begins on a Thursday and runs through to Saturday. Only the first round of picking takes place on the Thursday, with the choosing beginning at 8pm EST. This time is chosen as it allows for a larger TV audience, since it takes place outside of normal office hours. 

Is the NFL Draft Important?

The NFL Draft is one of the biggest events on the NFL calendar and is filled with speculation, analysis and predictions. A large betting market has opened up where wagers are placed on which players will be picked, by whom and in what round. 

Unlike most other sports, youth academies do not exist in the NFL. This is because college football had already been established long before the formation of the NFL. Therefore, talent develops at college level instead. Because of this, the NFL Draft is important for bringing new players into the sport each year. 

It is also felt that the format of the NFL Draft prevents the larger teams monopolizing the best new talent by allocated their larger financial resources to signing and training them from a young age. Instead, the reverse picking order used in the draft helps to give smaller teams the opportunity to improve their lineup. Compared to other sports, such as English soccer or Formula One, the NFL Draft is a much fairer system. In both of these sports, the larger teams are able to spend more money on finding, scouting, and training new players/drivers to ensure they have an abundant supply of the best new talent. 

In Summary

The NFL Draft is one of the most important events on the NFL calendar each year. Due to the unique way in which American football developed, college leagues and teams have a monopoly on the development of new talent that is not seen in other sports. This means that the unique concept of the NFL Draft is the best solution for bringing new talent into the league each year. In addition, the format of the draft helps to create a fairer system that means larger teams cannot outspend their rivals to gain an advantage over smaller teams.

Header photo by Riley McCullough // CC0 1.0

What is Fifa Index

FIFA Index is a website with all the players of the game FIFA. It has all the players of all versions of the game, so you can look up the information from players of FIFA19, but also for FIFA18 and other versions of course.

With the nice filtering option you can easily find your favourite player, or players from a specific team, with a specific salary, etc. It’s fun just to browse this information and compare players.

Just check out these top players for FIFA20 for example.

What is MrChadd?

Mr.Chadd is a modern way to help students with their school. A lot of children have difficulties with planning and doing their homework, this can be a problem just because of the time it takes, but also because they need some extra care. This care can be in the form of a person who checks what must be done or simply a sparring partner to some extra time from a professional coach of the subject.

Most companies that help students/children with these tasks are traditional and work with someone who comes at your house or you go to a designated place. Mr.Chadd works a little more modern: they offer help through a website and app. The coaches that work at MrChadd are mostly young students in the right field, but are qualified to teach younger people. The advantage of using students is that they have recent memory of the subject and can relate to the world of the younger people who need help on the subject. And both are of the app-generation so they know how to message eachother and use the app.

so if you need some tutoring or extra help with your homework, take a look at Mr.Chadd.

What is a CSS partner?

A CSS partner is a Comparison Shopping Services Partner, which means it is a company or website that is in the business of comparing products and prices. Buy collecting the prices and specifications from different retailers it is possible to give any consumer the best information and the right price. A CSS partner (like Bigshopper for example) is a company that works with several reatailers and Google for example to get the most out of it. Being a CSS Partner with Google gives some advantages in Adwords campaigns The real winner is of course the consumer, when getting on a CSS site you get the best deal available without any hassle

canonical

What is a canonical url?

A canonical url is the preferred url

It is a way of telling search engines like Google that you have multiple pages with the same content, and with the use of the canonical tag you let them know what is the most important/best page.

Let’s say you have a website about various kinds of drinks. One thing you can drink is sparkling water. There are several brands that make and sell sparkling water, so pages about these will look about the same. With the canonical tag you will let Google know which page should be considered as your primary page. On the duplicate pages you will put the canonical tag and have the primary page mentioned there.

If you want to know more about how to use it, you could read this canonical manual.

Image source: Smartranking

people per hour

What does PPH mean?

PPH means People Per Hour

At the website People Per Hour you can find freelancers and add yourself as a freelancer. The website started in 2007 in the UK

PeoplePerHour started in 2007 with a pen, pad and telephone. 
A lot has changed since then but their goals remain the same; connect clients to the community of expert freelancers who are available to hire by the hour or project; provide flexibility to work when it suits you, outside the archaic 9-to-5 day; and enable people to live their work dream.

What is LikeCoin?

LikeCoin is a cryptocurrency

Conventional wisdom indicates that writers, photographers, artists, and other creators who share their content for free, under Creative Commons and other open licenses, won’t get paid. That means most independent creators don’t make any money by publishing their work on the internet. Enter LikeCoin: a new, open source project that intends to make this convention, where artists often have to compromise or sacrifice in order to contribute, a thing of the past.

The LikeCoin protocol is designed to monetize creative content so creators can focus on creating great material rather than selling it.

LikeCoin aims to reinvent the Like by realigning creativity and reward. We enable attribution and cross-application collaboration on creative contents. With a reinvented Like button and our unique LikeRank algorithm, we trace content footprint and reward content creators by Proof of Creativity mechanism.

In the Internet, rewards and creativity have been decoupled for long. This is especially true for independent content creators and freelancers. In the early days of the Internet, indies made money by selling their works online. All technical aspects of the Internet are now dramatically improved, yet the revenue model is not. In fact, it is worse. Content creators are not getting incomes but Likes. While some can take freelance projects and advertising jobs, such model is rather indirect. LikeCoin protocol is thus designed to monetise creative contents directly, so that creators can focus on creating great contents rather than selling or looking for business models.

Read more about LikeCoin (and make a donation)

What is DareDevil?

Daredevil is a fictional superhero appearing in American comic books published by Marvel Comics. Daredevil was created by writer-editor Stan Lee and artist Bill Everett, with an unspecified amount of input from Jack Kirby. The character first appeared in Daredevil #1 (April 1964). Writer/artist Frank Miller’s influential tenure on the title in the early 1980s cemented the character as a popular and influential part of the Marvel Universe. Daredevil is commonly known by such epithets as the “Man Without Fear” and the “Devil of Hell’s Kitchen”.

Daredevil’s origin story relates that while living in the historically gritty or crime-ridden, working class Irish-American neighborhood of Hell’s Kitchen in New York City, Matthew Michael Murdock (better known as Matt Murdock) is blinded by a radioactive substance that falls from a truck after he pushes a man to safety from the oncoming vehicle. While he no longer can see, the radioactive exposure heightens his remaining senses beyond normal human ability and gives him a “radar sense”. His father, a boxer named Jack Murdock, supports him as he grows up, though Jack is later killed by gangsters after refusing to throw a fight. After donning a yellow and dark red costume (later all dark red), Matt seeks out revenge against his father’s killers as the superhero Daredevil, fighting against his many enemies, including Bullseye and Kingpin.[4] He also becomes a lawyer after having graduated from Columbia Law School with his best friend and roommate, Franklin “Foggy” Nelson.

Source: Wikipedia

Image source: By Marvel Studios / Netflix [Public domain], via Wikimedia Commons

What is dyspraxia?

Dyspraxia affects a person’s motor skills. Motor skills help us with movement and coordination. A young child with dyspraxia may bump into things or have trouble holding a spoon or tying his shoelaces. Later, he may struggle with things like writing and typing.

Most of us learn to tie our shoelaces, eat with cutlery and use a pencil with relative ease. But for children with dyspraxia (also known as developmental coordination disorder or DCD), these tasks are incredibly difficult to master.

Dyspraxia is a neurodevelopmental disorder, meaning it affects brain function and unfolds as the person grows. It is diagnosed when a child’s movement skills are below that expected for their age and this impairment impacts on their everyday living or education.

Children with dyspraxia are more than just clumsy. They may have difficulty with tasks requiring involvement of their whole body (such as catching, running, riding a bike), their hands (writing, tying shoelaces) or both. It takes much more effort to learn skills, to retain them, and to transfer them to other contexts.