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What does IAB mean?

IAB means Interactive advertising agency Nederland

The IAB is the independent body and knowledge platform in the field of online advertising, interactive marketing, mobile advertising & ITV. The IAB is the industry organisation for the online advertising and interactive marketing industry. IAB is primarily concerned with the professionalisation and stimulation of this sector. Secondary IAB acts as an independent knowledge platform and an answer for marketing professionals and trade press. IAB Nederland has around 130 members and represents operators, advertising agencies, advertisers, media agencies, TV and media companies and mobile telephony providers. IAB Nederland cooperates closely with IAB Europe and IAB USA. Source and more information on the website.

What does PageRank mean?

The PageRank is a value that indicates how important your webpage is, this is partly determined by the link popularity, this is the number of links you get from other sites. It is often abbreviated to PR and is a (secret) calculation done by Google. There are a lot of theories and thoughts on the internet about how important a high page rank is, and Google itself usually does not comment, so it remains guesswork. Generally speaking, a higher PR allows for a better position in the search results (so with a PR of 1 you come on page 4 of the results, but with a PR of 6 maybe on the 1st page).

What does podcasting mean?

Podcasting is a radio show in MP3 format

Podcasting was created by merging the popular Apple MP3 player (IPOD) with ' broadcasting '. The technique has nothing to do with the iPod but because of the familiarity of this player the term arose. It is a technique in which podcasters make an MP3 file available on the Internet (via an RSS feed) so iTunes or any other piece of software can retrieve it. Read More

What does Easter mean?

Easter is an important Christian feast

At Easter the Christians celebrate that Jesus has stood up from the dead (on the third day after his crucifixion). It is celebrated on Sunday and Monday (hence the terms Easter Monday and Easter Sunday are also used. 40 days after Easter it is Ascension Day. Easter is celebrated on the first Sunday after the first full moon in spring (at the earliest 22 March). Read More