If you’re looking for digital marketing tips, then the Internet won’t disappoint you. It’s a treasure trove of suggestions like “create a buyer persona,” “publish a blog,” “get active on social media,” etc.
But there’s only one tip that reigns supreme: understand your customer’s journey. And with that, you need to learn about the sales funnel.
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For most business owners and marketers, the year 2020 was a year filled with surprises. The impact of the COVID-19 pandemic has affected consumer behaviors, forcing retail brands and other businesses to modify their marketing campaigns. But as we enter 2021, entrepreneurs and marketers need to stay relevant to drive more customers and increase sales.
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