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Tag: lbs

What does LBS mean

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LBS means Location Based Services

With LBS, it is about services that provide information about a user's current location. Often it is a smartphone with GPS that transmits its location (whether or not at the user's request), but often it also goes through the position of the GSM Zend Master. The idea is that a user himself indicates where he is (see also Foursquare) and thus gets information that is of interest to him at that time. Especially marketing people see a lot of added value here because they can try to get customers into the store.

11 ways to locate your users. -Options for LBS.

What is Foursquare?

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Foursquare is a location based Twitter

With FourSquare, users can share tips from location. It is about tips of the form: in this restaurant they have good food, in this café it is always too busy on Sunday afternoon, etc. Users of FourSquare get points for the tips, and also points for check-in at a location. Check-in is meant to indicate: I am now present at this location. The idea here is firstly that you can see your friends. So it is a website (with applications for your mobile phone) with three goals:

  1. Mobile Friends Viewfinder
  2. Tips for a city
  3. Game

The game element is thus in the points, and for certain actions you get a badge (this may be frequent check-in on a day, often leaving a tip, adding new locations, etc.). In this way the game element is thus as many points as possible, but also collect as many badges as possible. In America it is already normal, but Dutch companies are now playing in this. If you are mayor of a location, you can get free things. Check out the Snack square website to see the Dutch participants.

Social Location Sharing-Gowalla/Foursquare