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What does FBIQ mean?

FBIQ means Facebook IQ

FBIQ is a useful resource with information for brands, organizations and marketers in general. FBIQ should help in understanding people better by means of insights and data analysis. The information is therefore divided into categories. For example, you can see how people celebrate a particular holiday, or how a season is experienced. But one also gives numbers that show how Facebook does it. It thus provides information about Facebook, but also about the users of Facebook, and that is weather information that can be used for marketing purposes. View and read more at FBIQ.

What does SMP mean?

SMP means Social Marketing Platform

The SMP will inspire marketers within the DDMA to use social media optimally. Knowledge and cases will be distributed within the SMP, and a code of conduct will be established. The social media Professionals Association originated in 2008 and wanted to become a point of contact for social media & marketing. This is possible with the integration within the DDMA and the development of the SMP.