Did you know that the majority of potential customers leave an online store without buying anything? There are several reasons why people abandon their online shopping carts. These may include the requirement to create an account,payment security issues, long checkout process, unclear pricing, unexpected shipping fee, or bad website.Read More
Customer service has a lot of buzzwords being thrown around by the gurus and professionals. When you run a business, it is your responsibility to puzzle out what they mean with their jargon. While some of them are self-explanatory, a majority of them are not. To make things easier, here is a look at several buzzwords you need to know more about.Read More
For most business owners and marketers, the year 2020 was a year filled with surprises. The impact of the COVID-19 pandemic has affected consumer behaviors, forcing retail brands and other businesses to modify their marketing campaigns. But as we enter 2021, entrepreneurs and marketers need to stay relevant to drive more customers and increase sales.Read More
Businesses that aren’t employing some marketing strategy are likely to be eaten up by the competition. And digital marketing is the inevitable weapon of choice by companies ranging from a retail store selling candles and perfumes to eCommerce platforms. Google accounts for 94% of organic traffic.Read More
Yes, we are in a digital age where all the happenings are online, in a huge virtual arena. People have become more comfortable clicking away than flipping the pages of a brochure, or even a magazine. They find working on their mobile gadgets more convenient than sitting all day in front of their television sets.Read More
Traditional Marketing: The Timeless Strategies
In today’s digital age, numerous enterprises utilize Internet-based solutions for almost every marketing need. But, while it’s true that the new media is indeed highly effective in boosting business communication strategies, traditional means of advertising also yield promising results.Read More
FBIQ means Facebook IQ
FBIQ is a useful resource with information for brands, organizations and marketers in general. FBIQ should help in understanding people better by means of insights and data analysis. The information is therefore divided into categories. For example, you can see how people celebrate a particular holiday, or how a season is experienced. But one also gives numbers that show how Facebook does it. It thus provides information about Facebook, but also about the users of Facebook, and that is weather information that can be used for marketing purposes. View and read more at FBIQ.
STIR means Internet Advertising Foundation
The STIR is client of the Internet audience Measurement and is an initiative of 8 (major) Dutch Internet operators (Adlink, Ilse Media, RTL Nederland, Lycos, MSN, Tiscali, Wanadoo and WebAds). The foundation is independent and aims to promote (and stimulate) digital marketing by providing more insight into online reach.
SMP means Social Marketing Platform
The SMP will inspire marketers within the DDMA to use social media optimally. Knowledge and cases will be distributed within the SMP, and a code of conduct will be established. The social media Professionals Association originated in 2008 and wanted to become a point of contact for social media & marketing. This is possible with the integration within the DDMA and the development of the SMP.
LBS means Location Based Services
With LBS, it is about services that provide information about a user's current location. Often it is a smartphone with GPS that transmits its location (whether or not at the user's request), but often it also goes through the position of the GSM Zend Master. The idea is that a user himself indicates where he is (see also Foursquare) and thus gets information that is of interest to him at that time. Especially marketing people see a lot of added value here because they can try to get customers into the store.