The problem with building the right search terms for your website is that there are too many guides, tips, advice, etc. If you listen to every one of these, you will never find what you are looking for. The point is that a business website is all about the business. These search terms must help the business uncover who it is. The web visitors must get to know the brand through the words. If the keywords do not reflect who you are as a business, what good would these words do to you?
Tag: search
Defining the Importance of User-Focused Optimization in 2020
User intent is the key to surviving the world of search engine optimization (SEO) this year. Many people wanted to focus on user intent before, but could not quite deliver. Things, however, changed when Google brought Bidirectional Encoder Representations from Transformers (BERT) into the picture. Now, it’s not just about how a user might search, but what drives the user to search.
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