The problem with building the right search terms for your website is that there are too many guides, tips, advice, etc. If you listen to every one of these, you will never find what you are looking for. The point is that a business website is all about the business. These search terms must help the business uncover who it is. The web visitors must get to know the brand through the words. If the keywords do not reflect who you are as a business, what good would these words do to you?
Lead generation is the key to success on the internet. Without web visitors, your website will be just that – a website – no matter how aesthetically pleasing. It will not be the information hub that it should be. It will not be the place where your market will go if they want to know about your business or buy something from your online store. That’s why first and foremost, along with the design and layout of your website, you have to think of the best words to put on those blank web pages.
Finding the Keyword Sweet Spot
You will be surprised that if you work with an SEO service provider, they don’t follow the advice and tips you see plastered all over the internet. Instead, they will work to find that “sweet spot” in your keyword search. The sweet spot is the combination of two factors: easy to rank for and relevant to your business. Instead of wringing your brain cells for the right words, the best place to find your sweet spot is on Google. The information is readily available.
Google’s search bar is the best place to start. You need to type relevant words to your brand that come to mind. The search bar will pre-populate the rest of what you are typing. If you have an online flower shop business, you can start by typing online flowers. The search bar will make a list of suggestions.
But it’s also important to remember that Google’s algorithm operates on a searcher’s intent. This means that these words are personalized to you, the searcher. They are not exactly the most popular or relevant words. It will get you started with your keyword search, but you will still need to use keyword planner and research tools such as Google AdWords, Wordtracker, Moz Keyword Explorer, and many others.
Words That Generate Leads
On average, you will use 7,400 words today. Those words are personal to you. They are part of your language. Your company’s websites have those, too. They need relevant words that represent the brand’s character. Coupled with these words are certain ones that attract the most web traffic. Words like “cheap,” “how-to,” “affordable,” and “tricks” are the go-to words of SEO writers.
Keywords for People Who Are Ready to Buy
Internet users have two methods of searching. The first one is finding a solution to their problem (why is my oven not working?). The second method is knowing the solution to their problem and finding a way to fix it (oven repair New York). Your keywords should target the second group. They are ready to buy.
According to a study, searchers use these words when they are ready to buy: avoid, bargain, budget, buy, cheap, affordable, compare, coupon, deal, discount, fix, for sale, for children, for couples, for men, for women, guide, low cost, low priced, on sale, repair, remedy, restore, solution, and technique. When you use these words on your website, search engines will most likely rank them to be relevant. They will lead visitors to your website because you have the necessary information they are searching for.
Words That Trigger Internet Users to Click
It’s one thing for people to see the link to your web page on the search results, but it’s another thing for them to click on it. What will make them click? Research shows that they are more likely to click on the link if it contains one of these words: how to, free, you, tips, blog post, why, best, tricks, and great. You might want to make sure these words are on your header or snippet, so they can trigger users to click on the link.
Developing a successful website is all about using the right keywords. People will not organically go to your website because they heard about it. They’ll need trigger words. They need to make sure that they won’t waste their time when they visit the site. The only way to lead them there is to use words that are relevant to their search.