Bob deliberately means Onbeschonken driver
Actually, BOB means no conscious Onbeschonken driver at all, this is what the public has made. Bob is just a person's name. The Bob is in any case the person who does not drink alcohol in a company, and can be the one who can safely bring the rest home. Bok comes from Belgium (in 1995, the Belgian Institute for Road Safety started with Bob). In the Netherlands, the VVN and the Ministry of Transport and Water have started the BOB campaign. Figures show that since the start of the Bob campaign, the number of drink drivers has declined. The slogan is: Bob stays bob until he is back home (and: You're top bob). More information on the website.
You're top Bob! [YouTube] JLJn_HSzWgI [/youtube]