CPL stands for Cost per lead, this involves an amount per lead. A lead is often filling out a form for requesting a mortgage or a brochure. It is a term used in the (online) advertising world. Other ad forms are: CPC, CPM, CPV, CPA, CPS.
CPL stands for Cost per lead, this involves an amount per lead. A lead is often filling out a form for requesting a mortgage or a brochure. It is a term used in the (online) advertising world. Other ad forms are: CPC, CPM, CPV, CPA, CPS.