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What does e-mail marketing mean?

Email marketing is sending newsletters

Email marketing is very commonly written sending an email to a potential customer, or to a current customer. This may be to sell a product, to let someone be a member of it, but also to contain information and not direct to a sale. It is a powerful tool when it is deployed correctly, and can thus increase sales, improve the customer relationship, or attract more visitors to your website. When it is abused, it is about spam.

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