HBBTV means hybrid Broadcast Broadband television
HBBTV is often simply referred to as HBB and is also called Connected TV. It is an industry standard for hybrid digital TV and IPTV to deliver broadband entertainment to connected TVs and set-top boxes. With the help of HbbTV, products and services can be offered on different technologies (satellite, cable, etc.) HbbTV was first used in 2009, during a Roland Garros broadcast. Digital TV and HD broadcasts are now well established in Europe, Internet TV is also becoming more common. Usually, however, this is controlled via a PC or a connected media player. HbbTV is intended to make the TV viewer easier to see multimedia content on his television with a single remote control.
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