Newsjacking is very quick to pick up on current events, this may be a news item, but also a running sporting event or other local events. In The Netherlands, Heineken is a company that often uses the news and is often used by Facebook and newspaper advertisements. Although many events are known in advance, and it is not really newsjacking, they often fall under this denominator Read More
Twitter was regularly offline in the past by a too large amount of users who would like to use the service at the same time. The page you saw then was a whale that was lifted by birds from the water: This is the Failwhale. Meanwhile, many improvements have been made to the platform, but it still occurs that the servers are out (especially during upgrades or major events). The Failwhale has become a household name and is also often used if another site doesn't do it anymore. Failwhale images from Flickr
A hashtag is a way to catagoriseren messages on Twitter. Much is used at events/conferences to make all messages about an event easy to find. This is also frequently used in news items (#schipholcrash). A hashtag is a hash (#) with the tag behind it. It descends from IRC where you can access a certain channel with a #. The hashtag is already very well established in everyday life and is used everywhere. Read More