Is your ecommerce site underperforming? One of the possible causes of this could be because you are using low-quality photos. The text and details embedded in the photo allow search engines to find and learn more about the product. At the same time, pictures make a bigger impression on potential customers. Low-quality pictures might turn off visitors.
An ecommerce product photographer cites the following reasons to use high-quality photos for your websites.
Photos are an Extension of Your Brand
Everything on your website’s pages is a part of your brand. Visitors will base their perceptions of your company on what they see. The photos of your ecommerce site will create the first and, most likely, lasting impression on potential customers. Using low-quality pictures will have a negative effect on your branding. Improve the photos you use to create a positive perception of your company. The colors you use, the models, and the layout will all become part of your overall image.
Boosts Customer Interaction
Photos act as your brand ambassadors; as the clichÃ© goes, a picture paints a thousand words. Many potential customers sometimes don’t bother to read the text. The first thing they look at when browsing ecommerce sites are the photos. High quality pictures do all the talking and create a visual sales pitch for you across your advertising and marketing platforms.
A photo guides visitors along the sales funnel. Pictures grab the attention of a customer then lead them to the following step until they buy. A picture builds trust between you and your prospective customer. They will make assumptions about your products’ quality based on the photos they are shown.
Consistency is a big part of branding; you need it across all your platforms to convey a unified message. The photos you use for your ecommerce site will either add to or detract from your image. Use high-quality pictures to remain consistent regardless of the customer touchpoint.
Consistency also helps in a practical way. The product must appear in similar ways and conditions when you publish them. This makes it easier for visitors to browse the pages, see the angles they want, and imagine using the item on display.
You can use flowery words and toot your own horn in your pages, but many visitors will remain skeptical. Pictures are a way to create trust between you and your potential customers. With a photo, a visitor can see a visual representation of the product. They can assess its quality, color, appearance and other factors they might consider before they buy anything.
High-quality photos have many positive effects on your brand. One such effect is improved authority. You’ll need to appear as an authority in your niche to reach a wider audience. Authority allows you to become a recommended brand over your competitors. A top-of-mind position enables you to remain competitive.
These are some of the reasons to use high-quality photos for your ecommerce website. Follow this practice to gain market share, build trust with your target audience, and convert at a higher rate.