People from the digital marketing department might have probably heard the phrase ‘Content is king’ a million times. This famous catchphrase (almost overused by digital marketers) is an essay title written by Bill Gates. This essay was published on the Microsoft website in 1996. Yes, this phrase is already a-quarter-of-a-century-old.
So what does ‘Content is king’ mean?
It means having to put out high-quality content in a consistent manner. A kind of content that will add value to the target audience regularly.
Take these influencers on Instagram, for instance. They frequently post attractive content with captivating captions that makes their followers like, comment, or even DM.
How can you create content that is of value? Make sure it has the three Es of Marketing: educates, engages, excites. These three factors add value, teach useful information, and trigger emotions that eventually lead to a sale. In a nutshell, valuable content is everything for digital marketing to be effective.
The next question is: will content continues to reign as king in 2021? The answer is yes. Of course! After all these years, it is still true, here is why:
It generates leads and sales
Before posting high-quality content on the website, make sure the inventory management system is ready because sales are most likely to shoot up. That is how powerful content marketing is. Creating content in a way that the audience will benefit from it a lot by providing helpful information rather than doing push marketing is vital to gain the trust of the target customer.
One great example is collaborating with micro-influencers to review the products. Have them post the review on their most engaged channel and wait for their followers to come to you. People love feedback from real people than seeing paid advertisements on TV.
Content marketing is an excellent tool to spread brand awareness and campaigns-this is where the business gets leads. It is a step-by-step process. Once you get leads, build rapport by engaging. Then, eventually turn them into sales.
It encourages quality engagement
With tons of content a consumer may see on the internet, it is easy to scroll past your content. This is why high-quality content still matters.When the content is excellent, it will encourage people to like, comment, and leave a message in the inbox. It enables the community to connect too. These levels of engagement build a loyal fan base, which is necessary to increase customer retention.
It adds value to the brand
Take a look at those channels that provide step-by-step guides, product reviews, tutorials, and product comparisons. They are the ones who have a higher number of subscriptions and following. Why? Because their content helps rather than sells-this is how a brand earns respect from its audience. Their content is king because what they produce is substantial, which adds value to the brand in return.
By producing useful content, you build a reputation for your brand-a brand that can be trusted.
It is beneficial for SEO
For a website to rank on search engines, it has to have a strong online presence. This will boil down to creating high-quality content again.Original content that is posted regularly can impact search engine optimisation and rankings. By producing content centered around a target keyword that a potential customer is looking for online, your website’s rank on search engines improves.
It is practical
Content marketing is one of the most affordable marketing techniques available for a business.The best part of it, content writers can be outsourced. Business owners do not have to hire in-house employees to keep up with regular posting. Do you want free content? Reach out to bloggers and ask them if they would love to test out some products or services from your business. Encourage them to share the experience on their websites.
Be careful, though, on who to ask. Since no payment is involved, it will be best to collaborate only with those bloggers who are just starting and are looking for some free products to try for them to have content as well.Do not forget to screen them by looking at their ability to produce valuable content.
Adding free value to the audience each time they read an article from you will earn your business respect that eventually converts to sales. Yes, content continues to reign as king in 2021. It will remain an effective strategy to capture a market’s attention. So creating high-quality content and posting frequently should still be a top priority for a business.