The Whopper is a hamburger sold by the international fast-food restaurant chain Burger King and its Australian franchise Hungry Jacks
Introduced in 1957, it has undergone several reformulations including resizing and bread changes. Burger King makes several variants that are specifically tailored to local taste preferences or local customs along with limited-time variants on the Whopper. As the signature product of the company, it is often at the center of advertising promotions, product tie-ins, and even corporate practical jokes and hoaxes. Some of the early twenty-first century advertising programs, particularly in Europe, have drawn criticism for cultural insensitivity or misogyny. Additionally, as the signature product in the companys portfolio, Burger King has registered many global trademarks to protect its investment in the product.
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