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Sales Funnel Simplified: Understanding Every Customer’s Journey


If you’re looking for digital marketing tips, then the Internet won’t disappoint you. It’s a treasure trove of suggestions like “create a buyer persona,” “publish a blog,” “get active on social media,” etc.

But there’s only one tip that reigns supreme: understand your customer’s journey. And with that, you need to learn about the sales funnel.

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New Marketing Buzzwords of 2021 Every Marketer and Business Owner Should Know

For most business owners and marketers, the year 2020 was a year filled with surprises. The impact of the COVID-19 pandemic has affected consumer behaviors, forcing retail brands and other businesses to modify their marketing campaigns. But as we enter 2021, entrepreneurs and marketers need to stay relevant to drive more customers and increase sales.

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Keeping Your Cool: Effective Tips on Handling Customer Complaints

As the adage goes, “the customer is always right.” Without them, no one will patronize your business. If no one patronizes your business, there will be no profit for your business, so you might as well close your business after all. That is why companies, especially the big ones, turn to Philippine customer service outsourcing to help them deal with customer concerns whenever and wherever they are.

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Best Tips in Boosting Your Business’ Customer Retention

The core of any business is selling products/services to its customers, both new and current. While companies need to attract new customers consistently, it’s just as vital to retain current customers and have them continue doing business with you. Not only does customer retention guarantee that your business stays afloat, but it also contributes to attracting potential customers — customer retention gives the impression of consistent customer satisfaction, which can be a major deciding factor for potential customers when choosing which brand/business to purchase certain products/services from.
As such, we’ll be taking a look at different tips on how your business can improve its customer retention and subsequently boost your business:

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