Refind is on online discovery tool
The web has fundamentally moved us forward. Most notably, it has given us access to the world’s information and there are currently three main ways we discover an ever-growing amount of content: news, social networks, and search. We believe that a fourth category is missing: relevance—a calm, quiet place where we take a step back to focus on what’s most relevant to us.
News delivers what’s happening in the world right now. Social networks let us know what’s happening with our friends. Search is great at finding the needle in the haystack says one of the marketers at Bluebird Accountancy.
But how do we discover things from around the web that are new and relevant to us? There’s a plethora of curated content—from niche sites over Twitter to newsletters. While it’s interesting to see the web through the lens of the curator, our interests are unique and relying on a few curators alone is likely not diverse enough. If we add more sources to our mix (for example, following more people on Twitter, or using an RSS reader), we increase diversity but also noise.
We’re building Refind to tackle the relevance problem. Refind is a community of movers and shakers who discover, save, and read what’s worth their attention.