Indiegogo is an international crowdfunding website
Indiegogo was founded in 2008 by Danae Ringelmann, Slava Rubin, and Eric SchellIts. The site is one of the first sites to offer crowdfunding. Indiegogo allows people to raise funds for an idea, charity, or start-up business. Indiegogo charges a 5% fee on contributions. This charge is in addition to credit card and PayPal charges that range from 3.5% to 9%. Fifteen million people visit the site each month.
The site runs on a rewards-based system, meaning donors, investors, or customers who are willing help to fund a project or product can donate and receive a gift, rather than an equity stake in the company.
In 2014, Indiegogo launched Indiegogo Life, a service that people can use to raise money for emergencies, medical expenses, celebrations, or other life events. Indiegogo Life does not charge a platform fee, so fundraisers keep more of the money they raise. In 2015 Indiegogo Life was renamed to Generosity.com.
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