Videos play a significant role in establishing your social media presence as a brand. If you want to achieve more with your social media videos, here are a few pointers for creating captivating content:
Social media is a competitive platform. Thousands upon thousands of videos get uploaded every day, but most of them won’t get as many views as others. So, how do you make your videos stand out from the rest? Most importantly, how can you make potential audiences stop scrolling and watch your video to the end?
Fortunately, you don’t need to be an expert filmmaker to create worthwhile, high-quality, and compelling videos. With these strategies, you can create social media videos that will not only bring more traffic to your page but also help establish your brand more creatively:
1. Brainstorm
Dedicate more than enough time for your creative team to conceptualize, shoot, and edit the videos to be posted on your page. If you’re having trouble coming with fresh ideas for video content or turning your raws into a professional-looking final product, you can turn to online video production services for help.
2. Tell a story
When you’re creating videos, you’re telling a story to your viewers. This can either be a story that won’t interest them at all, or a story that can make them stop scrolling and watch your whole video. How do you achieve the latter? By tirelessly working on your storytelling skills until coming up with a good plot is an easy feat.
Good storytelling is a skill that is mastered through practice, so don’t be bummed out if you don’t end up with a mindblowing plot from Day 1.
3. Invest in equipment
You can shoot a whole video on a smartphone and still end up with impressive results. However, there are certain limits to what a smartphone can do for creating video content. Hence, investing in camera equipment, such as a professional video camera, tripods, mounts, and audio equipment, can let you create advanced content.
4. Play with lighting
A video with good lighting will get more views than a video that’s either too dim or too bright. Watch Youtube videos on how to use natural light to your advantage, as well as how to use LED lights in case you’re shooting in dim conditions.
5. The first few seconds matter the most
It doesn’t matter if you have a remarkable story in the middle of your video if the viewer has already lost interest from watching the first few seconds. Therefore, make the first ten seconds of your video as compelling as it can be, but without making it too clickbait-y.
6. Come up with an interesting caption
The caption is just as meaningful as the video itself. So when you post a video, put just as much thought into the caption as you did in your content. You should also consider placing a caption in the border of the video itself, but only when it’s appropriate.
Social media is one of the most powerful marketing tools that we have today, but it’s also one of the most competitive platforms. Therefore, with these social media video tips, you can create valuable content that will bring more audiences to your brand and set you apart from your competitors.
Photo by Priscilla Du Preez on Unsplash